Now the cleat’s on the other foot.
Surprise! eFootball PES 2020 dropped a bombshell announcement earlier today when Konami revealed it had secured exclusivity rights to Juventus. Juventus, or Juve to fans, is an Italian soccer club that currently enjoys the talents of Cristiano Ronaldo on the pitch.
The PES 2020 exclusivity deal grants Konami sole rights of digital representation of the club in video games, pulling the rug out from under FIFA, which has leaned heavily on Ronaldo to market its games in the past. While FIFA will still be able to produce the likenesses and names of the members of Juventus, it won’t be able to actually refer to the team as such. Instead, FIFA will refer to Juventus as Piemonte Calcio.
This deal will shake up the soccer video game landscape drastically. Keep in mind that it wasn’t too long ago PES was made fun of for being forced to refer to Manchester United as “Man Red” in its games due to the same sort of exclusivity deals being made by EA. Now, fans of Juve will have to make the choice between supporting the more popular soccer franchise or their beloved team.
This deal will shake up the soccer video game landscape drastically.
The PES 2020 exclusivity deal also means FIFA will have to represent Juventus with a different kit, crest and stadium, too. The team will virtually be unrecognizable, save for the actual players who are signed to it, which could be a crucial factor for a soccer club that boasts nearly 1.5 million followers on its English Twitter alone. Here’s the shocking tweet in all its glory:
— JuventusFC (@juventusfcen) July 16, 2019