The biggest stream news in years could mean equally big things for Halo Infinite.

Tyler “Ninja” Blevins shocked the world yesterday when he announced he is leaving Twitch for Microsoft’s Mixer. The switch in streaming platforms also leads to some burning questions about the future of the content creator.

Will Ninja begin streaming Halo again? How many people will follow him to Mixer? What does this mean for other content creators on the platform who now need to compete with Ninja for views? While the latter two questions require more time to explore, the first one is vitally important right now.

Microsoft likely paid a lot of money to entice Ninja over to Mixer. Microsoft laid off several content creators and Mixer staff just a month prior to Ninja announcing his arrival. There are plenty of other reasons for cuts like these, but it’s also possible budget needed to be freed up for a huge signing. Ninja’s arrival on Mixer is huge for Microsoft, but it’s not just the present that will see Xbox benefit from it.

Ninja’s arrival on Mixer is huge for Microsoft, but it’s not just the present that will see Xbox benefit from it.

In Ninja’s own statement, the content creator refers to going back to his roots on Mixer. Ninja might be famous for Fortnite now, but it was in Halo that the streamer originally cut his teeth. Microsoft is gearing up for one of Xbox’s biggest releases ever in Halo Infinite, and it seems pretty likely Ninja will be heavily involved.

Those looking for clues can also check out the announcement video Ninja posted yesterday. In that video, reporters swarm to ask Ninja questions about the jump to Mixer. There’s a cameo from Master Chief in the crowd that seems like another clear statement of intent about Ninja’s future:

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Cody's Take

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It certainly feels like Ninja is going to start streaming Halo again. Luring Ninja away from Twitch to broadcast on Mixer is a huge get from Microsoft, and it’s not going to waste the opportunity. Ninja is something of a Halo legend, but his relationship with the game soured over the years. Winning him back over is a great way to convince other players who left the scene to give it another try.

Beyond that, Ninja’s new Mixer deal demonstrates just how influential content creators are. I couldn’t click a social media post yesterday without seeing a reference to Ninja in it. His arrival on Mixer will immediately launch the program from a streaming alternative to a legitimate contender.

Ninja’s new Mixer deal demonstrates just how influential content creators are.

If Ninja begins focusing more on Xbox games as a result of his arrival on Mixer? That’s a huge deal for Xbox Scarlett, which will suddenly be tied to Ninja. In a world where console identity is king, Xbox being “Ninja’s choice” would be a major boon.

Of course, this is just speculation. Where Ninja’s roots truly lie is pretty speculative. There’s a chance he considers his roots firmly within the Fortnite community… but I doubt it.

We’re in the middle of a major industry shake-up and it’s being caused by a single popular personality. Buckle in—we’re in for a wild ride.